Always provide a way that your site visitors can follow you on their favorite social media sites by subscribing. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.
You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.
Look into Facebook’s games. You could easily create your own game related to your products or industry. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If you can afford it, have a professional design a game for you and share it on Facebook.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. It is particularly important that you respond to negative reviews and comments. Left alone, these posts could end up harming your reputation. On the other hand, responding to them quickly and appropriately could have an overall net positive effect.
Building any social media marketing network takes patience. You probably will not develop a web of 10,000 followers overnight. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. So be patient and the followers will come over time.
To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested.